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The Variable Audit – Our goal as an agency is to develop trust with our potential client partners first and foremost. Our audit provides tangible value before ever inking a deal. The data is analyzed by a Variable Media executive, a standard dashboard is developed and walk-through of current campaign efforts across all key variables is presented.

Most importantly, we will provide a full diagnosis of delivery & performance to project results, if possible.

Three types of analysis are performed:

Creative Variable
Multi Variable
Bid Optimization

Audit Case Studies

E-commerce - YT

Our YouTube video audit looked at targeting, creative, bid optimization, and multiple variables as well as delivery & performance metrics.

CPG - YT vs. FB

In a unique audit opportunity, a potential client was interested in understanding video and the difference between YouTube and Facebook.

E-Commerce - YT II

A vast amount of conversion and revenue data was analyzed to project ROI and exceed expectation throughout the audit and campaign process.

How Does It Work?

The Process

Reach of to Variable Media via chat, e-mail, and/or social
Grant access to account
48 hours to produce analysis (usually 24)
1 on 1 meeting with marketing executive to discuss findings
Deliver dashboard & key findings
Free evaluation and no obligation

Cory Henke

Founder / CEO

Email: cory@variable.media

Audience Day Trading with YouTube and Facebook

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