Custom Dashboard Reporting

Reporting in advertising ten years ago, traditional or digital was an after thought. Today, it’s a necessity and a core competency at Variable Media. A critical area of our success has been the implementation of the Variable Media Reporting Model for AdWordsa and Facebook across a variety of agency partners which continue to relay the excellent feedback from their client partners.

Our belief is that every report should be custom to the advertiser and should filter through multiple optimizations to ensure the data is accurate and the delivery, as well as performance metrics, yield insight that will be, used as a path to increased performance. Customizable reporting allows us to iterate against a multi-variable analysis quickly, leaving no downtime and lag in delivery. Customization also lends itself to changing platforms, unique client goals, and ultimate flexibility in working with any client.

Try our free audit. Let us see what’s going on behind the scenes and build a dashboard for you.

Sample Dashboard Types

Reach & Frequency
Cross Device
Multi-Platform
Creative Comparison
Engagement Corellation
Layered Variable

Reporting Approach

Variable Media Reporting can translate all data sources including but not limited to the most common, bulleted below:

  • AdWords
  • Facebook
  • Google Analytics
  • The Trade Desk
  • Other Platforms (Exchanges, Networks, DSPs, SSPs, DMPs)

Importance of Custom Reporting

Variable Media has proven that reporting can have instrumental benefits to the progression and profit of a campaign. Below outlines critical services and solutions that integrate throughout our reporting suite.

  • Creative Variable Analysis
  • Multi-Variable Analysis
  • Audience Targeting Strategy
  • Bid Optimization

Research beyond the business plan

Good strategy is the antidote to competition. Strategic thinking is the process of developing a strategy that defines your value proposition and your unique value chain. This process includes market and competitive research as well as an assessment of the company’s capabilities and the industry forces impacting it.

Good strategy is the antidote to competition. Strategic thinking is the process of developing a strategy that defines your value proposition and your unique value chain. This process includes market and competitive research as well as an assessment of the company’s capabilities and the industry forces impacting it.

Good strategy is the antidote to competition. Strategic thinking is the process of developing a strategy that defines your value proposition and your unique value chain. This process includes market and competitive research as well as an assessment of the company’s capabilities and the industry forces impacting it.

Strategic plan development

  • One
  • Two

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