Reporting & Analytics
Our proprietary reporting methodology combined with our multi-variable analysis provide the necessary insight for enhanced campaign performance. Moreover, our reporting and analysis continues to be the focal point for our advertising partners and for some was once their worst pain point. We pride ourselves in our data analysis which creates insights that produce results.
Reporting Phases
- Launch
- Optimization / Variable Analysis
- Scale & Sustain
Variables Analyzed
- Creative
- Audience
- Bidding
- Launch
- Optimization / Variable Analysis
- Scale & Sustain
Reporting: What To Expect
Timely Delivery
Communication, Data analysis, and client engagement are critical to ensure our conversations are productive we pride ourselves on the delivery of assets, replies, and reporting. We estimate a 24hr or less response time to provide an always on strategy and be there when our clients need us.
Client Data & Transparency
Our clients will always own their own data and that will always be the case. We try to maintain a high level of integrity while providing the most transparent pricing and results to keep a very open and honest relationship with our partners
Multi-Platform
Leveraging Google and Facebook platforms allow us to take advantage of people based targeting which makes cross-platform optimization profitable when the variable media strategies are applied.
Metrics Evaluated
A key differentiator for Variable Media is our analysis but also the metrics we can calculate. While these metrics are limited to the campaign, advertising partner, and marketing strategy we strive to get as far down the funnel as possible to evaluate critical consumer marketing cues which could yield valuable insight.
Visual Dashboard Data
Our pride is in our work. Handing over a data dashboard and relaying the results is an integral part of the upside Variable Media can provide an advertiser. Our customization of these visual data sets also allow for seamless understanding of campaign results.
Recurring Campaign Review
Understanding where we have been, what we have tested, and the optimizations made are very important to understand the areas where we need to scale. Moreover, we always need to be planning for the next month or quarter and our campaign review periods are key times during the year where we can discuss.
Variable Comparison Analysis
- First Level
- Second Level
First Level Variables
Gender
Male and Female users perform differently. It’s important to understand how to bid, what creative to show, and which targeting works best.
Age Groups
Age targeting is unique on each platform, however finding your core demographic is important. Tweaking secondary demographics from a creative and/or audience perspective could yield enhanced results
Day of the Week
Analyzing each day will lead to a better understanding of when and why users convert. Is the weekend or the week more profitable? Variable Media answers these questions and more.
Audiences
Audience data can help narrow in on an audience however usually comes at a higher cost. Comparing this targeted audience against a broad audience can help us understand the worth of a more restricted audience