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YouTube (Lean Back) vs. Facebook (Lean Forward)
- January 22, 2016
- Posted by: variable.media
- Category: Facebook, YouTube
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Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.
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Reach, Frequency, and the Impact of Bumper Advertising
- January 22, 2016
- Posted by: variable.media
- Category: Creative, YouTube
Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways
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Long Form – YouTube’s Hidden Marketing Secret Sauce
- January 22, 2016
- Posted by: variable.media
- Category: Creative, YouTube
Growth through innovation/creativity. Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
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The Importance of a Managed Service
- January 22, 2016
- Posted by: variable.media
- Category: Agency
The effort vastly improved the company’s planning and execution functions, created and implemented a new stock policy that accounted for specific SKUs and key variables, streamlined the order preparation process and reduced distribution transport times.
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The Relationship Between Users, Advertisers and the YouTube Platform
- January 22, 2016
- Posted by: variable.media
- Category: YouTube
Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace. In particular, the initial state of the company’s sales.
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Inspire, Entertain, Educate… Ingredients To YouTube Advertising
- December 25, 2015
- Posted by: variable.media
- Category: Creative, YouTube
In particular, the initial state of the company’s sales and operations planning capabilities limited their ability to account for demand variability or raw material lead times in production and distribution. Improve sales and operations and production planning.
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Facebook and Google dominating with Audience Data
- December 25, 2015
- Posted by: variable.media
- Category: Facebook, YouTube
The teams focused their efforts on a few of the highest-value S&OP levers in order to review the current planning process, identify gaps in the planning infrastructure and analytically understand demand and supply variability.
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The Most Valuable Impression On The Web
- December 25, 2015
- Posted by: variable.media
- Category: Agency, YouTube
With hundreds of medications in the market, Pharm Ltd. needed a proper method to predict and manage their inventory. Using a mean absolute percentage analysis (MAPE), the teams defined appropriate levels for raw materials and finished products by mapping.
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TrueView
- December 14, 2015
- Posted by: variable.media
- Category: YouTube
What is this highly valuable asset? Its own people. Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?”
