At the core of media, buying is a proper understanding that anything is possible and strategies and success are agnostic from each other. In addition, media buying is one piece of the puzzle while having a range of impacts, this part of advertising is a piece, not the sole reason for success or failure. Lastly, Media buying evolves; thus, the only constant change and at the core of our media buying belief is data analysis.
The numbers show vs. I think, I believe, or my experience dictates.
When working within any single ad platform, the data and performance are specific to that platform. Thus we find the most significant advantage of platform data is leveraging a visualization tool to merge multi-platform data. You find new variables, insights, and understanding.
🔭 Analysis Speed
Imagine the number of platforms a media buyer has to visit to understand media spending better. By customizing your visualizations and laying out dashboards that relay information almost instantaneously, you become faster than any platform user interface, increasing productivity, insight, optimization learning, and performance.
⚖️ Test & Learn
Why we believe in the data?
We learned a lot by building our media buying data visualizations for 10+ platforms, over 250+ unique dashboards, five years, and over 100 clients who have leveraged our software. And when we take a step back and play devil's advocate, at a minimum, our data visualization tells a story you need to hear, which we've found most important to advertisers.