Variable Media
Variable Media
Philosophy
Philosophy

Philosophy

At the core of media, buying is a proper understanding that anything is possible and strategies and success are agnostic from each other. In addition, media buying is one piece of the puzzle while having a range of impacts, this part of advertising is a piece, not the sole reason for success or failure. Lastly, Media buying evolves; thus, the only constant change and at the core of our media buying belief is data analysis.

The numbers show vs. I think, I believe, or my experience dictates.

📈Platforms

When working within any single ad platform, the data and performance are specific to that platform. Thus we find the most significant advantage of platform data is leveraging a visualization tool to merge multi-platform data. You find new variables, insights, and understanding.

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The DTC Starter Kit | Duopoly - Facebook & Google Ads: In the first five years of existence, we have found that self-service ad platforms are to buy media first. In a distant second and sometimes an afterthought analysis and reporting. Thus these beautiful algorithmic machines are essential for placing a buy, but we feel outside of the platform is where all analysis and decision-making should happen.

🔭 Analysis Speed

Imagine the number of platforms a media buyer has to visit to understand media spending better. By customizing your visualizations and laying out dashboards that relay information almost instantaneously, you become faster than any platform user interface, increasing productivity, insight, optimization learning, and performance.

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Time Is Money: By visualizing your media buying advertising data across a plethora of platforms, your decision-making as a brand speeds up, and the information/insight amplifies, highlighting key insights one can use to drive better performance.

⚖️ Test & Learn

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Iteration: Media buying holds the wealthiest data sets because of the number of variables intertwined within ad platforms. The ability to segment and test is crucial to performance and market research, critical for small to medium-size brands looking to grow and scale.

Why we believe in the data?

We learned a lot by building our media buying data visualizations for 10+ platforms, over 250+ unique dashboards, five years, and over 100 clients who have leveraged our software. And when we take a step back and play devil's advocate, at a minimum, our data visualization tells a story you need to hear, which we've found most important to advertisers.