ABOUT US
Today’s advertising value lies directly in platform specific creative, audience optimization, and variable data analysis. We believe in our clients business and propelling them to category leadership. We root ourselves in analytics because media analysis provides insight that improves brand awareness and sentiment.
Variable Media understands the platforms and advertising opportunities of today thus are in the driver seat to compete and lead in providing potential clients more value at a lower cost.
Find out more today with a free audit. No pressure.
FREQUENTLY ASKED QUESTIONS
We buy media. We optimize that media. Then we report on that media. How does that process work?
- Platforms – Google Adwords (Incl. YouTube) & Facebook (Incl. Instagram)
- Channels – Video, Mobile, & User Experience Marketing
- Audience – Funnel Targeting with strategic intelligence
- Buying and Optimizing methodology
- Customized Dashboard Reporting
- Creative & Audience Variable Analysis
- Lower advertiser cost / better results
- Analysis that helps marketers turn their brand into a category leader
CORE SERVICES
Planning & Buying
Brand and Target Audience analysis coupled with a launch, optimization, and scale phase produces results
Strategy & Optimization
The campaign monitoring and bid management is vital to the success of any ad strategy to maximize spend, reduce waste, and scale performance.
Reporting & Analytics
The intelligence of any campaign is the analysis of results which should create actionable insight that continuously improves results
PLATFORM EXPERTISE
YouTube
The primary platform for long-form video content. This media channel provides clear advantages for brand and direct response advertisers
A pivotal part of any online advertising campaign primarily due to the audience targeting and creative capabilities
Traditional Digital
The connective tissue of any successful campaign that can have increased impact on micro-moments
Company News
-
YouTube (Lean Back) vs. Facebook (Lean Forward)
Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.
-
Reach, Frequency, and the Impact of Bumper Advertising
Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways
-
Long Form – YouTube’s Hidden Marketing Secret Sauce
Growth through innovation/creativity. Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
-
The Importance of a Managed Service
The effort vastly improved the company’s planning and execution functions, created and implemented a new stock policy that accounted for specific SKUs and key variables, streamlined the order preparation process and reduced distribution transport times.