ABOUT US
Today’s advertising value lies directly in platform specific creative, audience optimization, and variable data analysis. We believe in our clients business and propelling them to category leadership. We root ourselves in analytics because media analysis provides insight that improves brand awareness and sentiment.
Variable Media understands the platforms and advertising opportunities of today thus are in the driver seat to compete and lead in providing potential clients more value at a lower cost.
Find out more today with a free audit. No pressure.
FREQUENTLY ASKED QUESTIONS
We buy media. We optimize that media. Then we report on that media. How does that process work?
- Platforms – Google Adwords (Incl. YouTube) & Facebook (Incl. Instagram)
- Channels – Video, Mobile, & User Experience Marketing
- Audience – Funnel Targeting with strategic intelligence
- Buying and Optimizing methodology
- Customized Dashboard Reporting
- Creative & Audience Variable Analysis
- Lower advertiser cost / better results
- Analysis that helps marketers turn their brand into a category leader
CORE SERVICES
Planning & Buying
Brand and Target Audience analysis coupled with a launch, optimization, and scale phase produces results
Strategy & Optimization
The campaign monitoring and bid management is vital to the success of any ad strategy to maximize spend, reduce waste, and scale performance.
Reporting & Analytics
The intelligence of any campaign is the analysis of results which should create actionable insight that continuously improves results
PLATFORM EXPERTISE
YouTube
The primary platform for long-form video content. This media channel provides clear advantages for brand and direct response advertisers
A pivotal part of any online advertising campaign primarily due to the audience targeting and creative capabilities
Traditional Digital
The connective tissue of any successful campaign that can have increased impact on micro-moments
Company News
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The Most Valuable Impression On The Web
With hundreds of medications in the market, Pharm Ltd. needed a proper method to predict and manage their inventory. Using a mean absolute percentage analysis (MAPE), the teams defined appropriate levels for raw materials and finished products by mapping.
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Facebook and Google dominating with Audience Data
The teams focused their efforts on a few of the highest-value S&OP levers in order to review the current planning process, identify gaps in the planning infrastructure and analytically understand demand and supply variability.
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Inspire, Entertain, Educate… Ingredients To YouTube Advertising
In particular, the initial state of the company’s sales and operations planning capabilities limited their ability to account for demand variability or raw material lead times in production and distribution. Improve sales and operations and production planning.
