The Art & Science

Media buying has never been more lucrative for advertisers, specifically on the Google and Facebook ads platforms. At the same time, traditional digital segments like display and video networks, as well as search engines, play a massive part in this ecosystem. There are no more impactful media than videos on YouTube, Instagram, and TikTok. Day trading audiences on these publishers and optimizing results in real-time are a unique set of skills Variable Media has mastered and will continue to innovate as the platforms grow in parallel.

Advertisers understand that they must innovate in the media buying space. Variable Media provides the media buying tools and optimization recommendations and implementations to ensure success. Our proprietary variable analysis is unique to us and, when implemented, can yield tremendous performance results combined with brand awareness & purchase intent information that could impact the business.

Online video may be a laboratory today, but wise marketers will experiment early and often.

– David Wolf, president/ceo, Wolf Group Asia (view source article)