We do not believe in “I believe” or “This has worked in the past”. If there is a hot take or strategy, test it and evaluate the results. This approach allows us to be agnostic to strategy in an ever changing environment, thus we primarily follow our data, experience, and ultimate KPI (key performance indicator) specific to the client.

If we are not innovating in our community, space, category, we will be left behind. Within the media buying sphere, we have found our corner of innovation in data and analytics providing custom dashboards that link platform data and uncover insights that can be key to growth and scale. We chose this innovation track because we believe data is a layer vs a position or category. Thus if we are able to analyze and visualize as the platforms continue to grow and change we always hold a competitive advantage for our advertisers.

In a service-based business, what our staff and clients say about us is more important than anything. References are available on any request and encouraged. We do our best to add value up front and prioritize working with good partners, 5 years in we’ve only had referral business as clients.